Researchers invented a fictional tobacco company, “Cruzeiro do Sul,” and created two consumer-oriented videos like those a real tobacco company might produce (pictured). Study participants explained their perceptions before and after viewing the video they were assigned.
Cigarettes, Lies, and Videotape: Study Links Consumer Perceptions with Tobacco Industry Deceptions
Researchers explore the influence of corporate social responsibility among adults in Brazil, where smoking prevalence has increased.