TRUST Video Series
The TRUST in Public Health team created a short video curriculum that guides practitioners through ways to build trust in an environment of misinformation. This entails strengthening public trust through trust-building activities, as well as countering misinformation. This video series features engaging, explanatory videos and connects you to easy-to-follow content from the TRUST in Public Health website.
This video provides an overview of the TRUST in Public Health website and its components. It offers you guidance on navigating the website based on your interests. It is featured on our main page.
Dr. Tara Kirk Sell, Aishwarya Nagar, and Vanessa Grégoire discuss the spread of misinformation and disinformation during public health emergencies. The video is featured on our Tackling Rumors page.
Dr. Tara Kirk Sell and Annie Sundelson introduce the 4 i Framework for Advancing Communication and Trust (4 i FACT), a framework that captures approaches to manage and counter misinformation and disinformation.
Dr. Tara Kirk Sell and Aishwarya Nagar provide an overview of the Practical Playbook for Addressing Health Misinformation, a tool that helps communicators recognize and respond to health-related rumors and misinformation.
Dr. Tara Kirk Sell, Christina Potter, and Vanessa Grégoire showcase a checklist that public health departments and communicators can use to build trust, improve public health communication, and anticipate misinformation during public health emergencies. They discuss Priority 1: Build critical communication capacities, Priority 2: Develop meaningful & lasting relationships with your community, and Priority 3: Create & maintain strong partnerships with secondary messengers.
Dr. Tara Kirk Sell, Christina Potter, and Vanessa Grégoire discuss our checklist to build trust, improve public health communication, and anticipate misinformation during public health emergencies. They highlight Priority 4: Anticipate misinformation & potential loss of trust and Priority 5: Formulate key message components & maximize message engagement.
Adam Abadir and Benjamin Jancewicz discuss their unique, viral approach to Baltimore City Health Department communications during the COVID-19 pandemic. The video is featured on our Building Trust page.
Esmeralda Guajardo and Javier Chavarria describe how robust trust building strategies and creative innovation improve public health communication near the U.S.-Mexico border in Cameron County, Texas. The video is featured on our Building Trust page.
Annie Kirk, Justin Jeffrey, and Tausili Kalepo describe successes and lessons learned from community engagement and partnerships in Seattle & King County, Washington. The video is featured on our Building Trust page.
